Customer Engagement Lead

About the role

Customer Engagement Lead - General Medicines- Berkshire/Home based

Our client an innovative global healthcare company with a focus on immunology that extends to innovation in diabetes and transplant medicine. Across different countries, their talented teams are determined to deliver a best-in-class customer experience using the best of digital, artificial intelligence and personal know-how. They pursue progress to make a real impact on millions of patients around the world.

The Customer Engagement Lead will be part of a team of 3, each focused on a specific "go-to-market" strategy. This dual-purpose role will stretch from strategy through to execution, and drive marketing and omnichannel excellence across General Medicines. The business objective is to maintain sales of the segment, as well as maximize the push of customers ready to convert through fully digital channels.

They are looking for a talented marketeer to deliver the best possible impact on patients and business outcomes by taking ownership of a key segment of business accountability and owning the omnichannel customer journey.

Key Responsibilities will include:

• Own a part of the portfolio (e.g. 1 brand or 2 smaller brands) in terms of financial forecasting and budget management
• Own the downstream marketing plan and deliver the omnichannel customer journey
• Own the website and digital ecosystem around brands
• Deliver the right quality and quantity of content to support the business objectives
• Collaborate with medical, leverage global tools (CLH, Veeva, Tag) and be the owner of content excellence in market (owner of promo-Mats materials, briefings, liaising with Global GTMc teams)
• Drive the strategy-execution-outcome feedback cycle in the team by championing performance management and learning

To excel in this role, you will need to have:

• Expertise of various digital and non-digital channels
• Ability to vision, shape, develop, and execute an operational customer engagement plan
• Ensure effective implementation, measurement and KPI setting
• Ability to balance global and local needs, from customers to company constraints
• Ability to simplify and prioritize in a complex X-functional environment
• Self-motivated, pro-active, strategic thinker with ability to deliver execution excellence with a customer centric approach
• Strong financial acumen / experience having strong business accountability
• Customer focused: interested in and energized by engagement with the customer

This role will pay a Highly Competitive Basic, Bonus and Benefits package.

Please apply online or contact CHASE for further information on 0131 553 6644

Reference Number: 58517