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Past event details: Wednesday 26 January 2022, 12:30 – 13:15 GMT

Event details

"You can’t reach the future through the past." Industry Expert, NHS Leader

Is it time to revamp the UK commercial model?

The NHS is restructuring as it continues to grapple with the challenges posed by COVID-19. Significant market access and customer engagement challenges remain for UK pharmaceutical companies.

How are Industry leaders responding? What are the trends that will affect your future commercial success?

CHASE commissioned independent qualitative market research with 23 Industry & NHS leaders to find out.

“The risks for Industry right now are massive because you just get frozen out. You’re either relevant or you’re not. And if you’re not, you’re nowhere.” Industry Expert

Join us to answer three key UK-specific commercial questions

  1. How can Industry leaders open up market access opportunities?
  2. How are Industry commercial roles and team formations changing?
  3. What are the future capabilities required for commercial teams to be successful?

“This period of flux is a leadership challenge. Leaders who are more curious and more confident to push back against global strategies are distinguishing themselves.” Industry Expert, NHS Leader

Who is this webinar for?

This CHASE webinar is for UK Commercial leaders in the Pharmaceutical industry:

  • General Managers
  • National Sales Directors
  • Business Unit Directors
  • Leaders developing partnerships with NHS

In 45 minutes you will hear how fellow Industry leaders are responding to UK market access challenges as a result of the NHS’ structural changes.

Expert contributors

This webinar is a summary of interviews with 23 leaders across the UK life sciences industry and NHS.

It will condense 70,000 words and more than 15 hours of interviews into 45 minutes.

“The real challenge we have is what does a new engagement model look like and how does that really add value to our customers? Business Unit Director

Why this webinar is important

This CHASE webinar is based on:

  1. Independent research focused exclusively on UK life sciences market and its unique challenges
  2. Qualitative in-depth interviews that give rich insights from Industry and NHS peers
  3. Recommendations from third party industry experts working with 60+ life sciences companies in UK

 

Register now to join this free webinar

This webinar is now on-demand. 

To arrange a presentation for your senior team or ask any questions, please contact:

Richard Baderin
Head of Brand Strategy & Management
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Steve Clarke
Head of Business Development
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