Case Study: A new prescription for primary care brands

The challenge

CHASE recently deployed six Pharmacy Partnership Managers (PPMs) for a pharmaceutical primary care brand following a successful initial pilot.

The solution

The Pharmacy Partnership Managers benefitted the brand by:

Increasing formulary positioning within primary care
Engaging credibly and effectively with the customer group
Positioning the brand effectively towards the priorities of the PCN Clinical Pharmacist
Driving implementation of patient pathway through coordination between practice and community pharmacy (NMS/DMS)
Developing the organisation’s understanding of the evolving NHS

Customer feedback

CHASE’s client said in response: “We’re delighted with our decision to take a different approach. CHASE’s Pharmacy Partnership Managers have achieved real influence for our brand, but also importantly brought real insight as to the influence of Practice-based Pharmacists. It’s also reassuring to know how commercial the individuals CHASE provided are, in addition to their clinical background.”