Case Study: CHASE – maintaining momentum through loss of exclusivity whilst retaining talent

A top 5 pharmaceutical company approached us to provide flexible resource to help manage a loss of exclusivity situation over the next 2 years in the diabetes market.

The client wanted to maintain a presence in the market especially amongst market access customers whilst transferring headcount staff to other business units.

We were engaged on a 3 year contract to increase the levels of flexibility in the client’s field force.

We deployed graduate/recently qualified resource in targeted areas across the UK from the CHASE Graduate Academy.

The deployment coincided with the emergence of Covid-19 and so our flexible resource was required to work virtually as well as face to face.

2 Account Managers recruited during Covid-19 -  graduate or new to Industry

• No previous customer relationships!
• On-boarding and training was all virtual
• 184 customer interactions – virtual or in person – June to August 2020
• 1 major switch programme signed up and implemented
• Calls per day were higher than experienced Account Managers
• First to conduct video calls on platform
• Best practice shared with headcount Account Manager team
• Results driven, can-do attitude, technologically adept