Brand Strategy & Management

Looking for focused strategic support to optimise your brands?

Want experienced, down-to-earth people who develop practical recommendations and can help you implement? We help brand teams get more value from their portfolios with tailored strategic support and outsourced brand management services.

Strategic Brand Support

Maximise your portfolio’s potential. We draw on extensive market insight and experience to produce actionable recommendations across the brand lifecycle.

Launch

Due diligence on target assets for in-licensing
New product and line extension launch planning

Growth

Brand growth and resource allocation analysis
Recovery planning for underperforming brands

Maturity

Loss-of-exclusivity planning
Promotion and pricing optimisation

Outsourced Brand Management

Optimise value, reduce risk.

We provide full or partial outsourced brand management solutions, building and managing outsourced marketing, medical affairs and sales teams. We can help you to launch, revitalise and optimise loss-of-exclusivity for brands, working under performance-incentivised agreements where this creates added value.